This week’s lesson is LEADERSHIP. Leadership is important to having a successful business as it takes effective management to execute a brand to It last potential.
In this lesson, I show you how to show customers how your business benefits them. Clear, accurate and compelling value proposition ensures they understand your benefits.
Part One: Be a Visionary
Ask yourself these questions:
• What’s the inspiration behind your brand?
• Share your vision and mission.
Assignment: Create your mission statement
Part Two: Be a Go-Getter. Three P’s
Potential. Possible. Practical.
Aim for potential always; consider the possibilities; point lenders or clients to your achievements of the practical.
Assignment: Set three goals for your business.
The goals of this lesson is to spend more time working on your business and less time working in your business. Delegate tasks. As a leader you’re responsible for telling your truth, show it and help clients. Show your customers how you’ll help them be happy with your service and you’ll win their business. Doing good is good for business.
90% of consumers say they are more loyal to companies that are socially responsible - and 20% of consumers won’t buy from other kind. - 2013 Cone Communications/Echo Global CSR Study
In conclusion, don’t be afraid to fail. It helps us identify weaknesses, gain new perspectives, and think in an innovative way. Failure is a step up the ladder of success. Only way is up. Be on the look out for more resources about leadership. Review our membership plans for access to the full experience.