WAYS TO IMPROVE YOUR MARKETING IN THE NEW YEAR, NOW!
Some of us are officially on vacation and some of us are still grinding. Either way at some time while procrastinating wrapping those gifts or folding those clothes in that basket, you can make time to improve your marketing for the upcoming year. I mean look how fast Christmas came! So take a day and dedicate yourself. Birds the word below on how you can get a quick start.
The New Year is a time for new beginnings, a chance to set attainable goals or “resolutions,” and the opportunity to achieve things that could not be previously completed.
To ensure your marketing team is on track for a strong and profitable 2022, we suggest focusing on the following:
Reflect on the Past Year
As with any marketing campaign, social media strategy, or sales pitch, your business benefits from
evaluating all previous marketing efforts to see what is working and what isn’t, so adjustments can be made in future campaigns. Why bother wasting money and time on something in 2023 if it wasn’t successful for you in 2022, right?
Next, take an extensive look into the content, branding, and messaging across the website, social media, and marketing activities to understand why certain campaigns worked better than others. Did it have something to do with your graphics? Target audience? The timing of content delivery? Budget?
Write down what truly worked well for your business in 2022 as well as what was unsuccessful, so you’re able to utilize these observations in your New Year marketing strategies.
GEM: Run a feedback campaign. “HELP US HAVE A BETTER 2023” PROMOTION
Get your customers involved in your 2023 planning by asking them to give feedback on how to make the business better. Offer an incentive if they participate in the survey.
Set S.M.A.R.T Goals
The acronym stands for Specific, Measurable, Achievable, Relevant, and Time-Bound.
Now that you’ve analyzed your marketing efforts, it’s time to determine what business goals or resolutions you’d like to meet in the New Year. We recommend taking some time to research the current trends in your industry as well as any 2023 market predictions that may impact your company before setting your New Year’s goals.
Without the proper research and planning, you can easily become disappointed and set your team up for failure with unrealistic, unattainable goals.
This structure allows you to write very specific, meaningful, and trackable goals that team members can be held accountable for.
Organize, organize, organize
Your business is not operating at its highest level if you are spending time in 2023 cleaning up the messes from 2022. Being organized allows your business to hit the ground running at the start of the year. Organization is essential to maximizing your business’ efficiency. Make checklists that contain all the necessary supplies needed, make sure software is up-to-date, and all emails have been ready and responded to. While organization is important year-round, the end of the year is a perfect time to get caught up in time for the new year.
Plan 2023 Calendar Now
The last item to check off your list is to fill up your content calendar for 2023. This may seem like a daunting task, but since you have already planned out your goals and critiqued your marketing efforts, it shouldn’t be too bad.
Get your preferred calendar option. Write in any annual marketing campaigns or events you normally run, including the dates they fall on in the new year. These could be any seasonal campaigns, anniversary or birthday promotions, or yearly trade shows. Make a note of what you will do differently, which platforms you’ll share on, and how far in advance you should begin preparing for each.
We have found that outlining our calendars ahead of time has been one of the most cost-effective ways to prepare for the New Year! The new year is an exciting time for reflection and seeking new growth opportunities. We encourage you all to utilize these tips to set yourself up for a successful
If you’d like to book a session to review your current marketing strategies or need help preparing for 2023, contact Iconic Minds below.
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